Diverse literature on health promotion using social media suggests that increasing reach and interaction are crucial elements of success. However, very scant research exists on the acceptance and the intention of young adults in African countries to use and interact with sexual health information on social media.

In this presentation I share insights on the individual level characteristics associated with the intention to use and interact with sexual health information on social media. The talk was given at the 11th Wits Cross Faculty Postgraduate Symposium, Johannesburg, South Africa.

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